About
I’m Nikola, a product designer based in Bulgaria, working across product design, UX strategy, and platform-level problems.
Most of my recent work sits in complex enterprise environments, where design is less about isolated screens and more about aligning teams, simplifying workflows, and turning ambiguity into buildable direction.
I care about clear thinking, useful systems, and practical design work that can survive real constraints.
Experience
From hands-on product design to platform strategy and design leadership.
A short view of the roles, teams, and problem spaces that shaped my design practice.
Dell Technologies
Led UX strategy and design across complex enterprise product and platform work, including content systems, vendor evaluation, commerce modernization, and configurable offer experiences.
SoftUni
Led design across multiple education platforms, working across product priorities, core journeys, design systems, and team development.
Google Digital Garage
Granular role-based access controls and audit logs.
Perpetto
What changed in this release.
Education & certificates
Training that shaped how I approach design, strategy, and systems.
A mix of formal education and focused professional training across UX, strategy, and visual communication.
Outside design
The things that keep me balanced outside work.
A few parts of my life that shape how I think, focus, and recharge.
Tennis
I train and play regularly, mostly for discipline, focus, and the constant feedback loop.
Music
I listen to music constantly and spent several years playing lead guitar in a Santana tribute band.
Nature
Fishing, walks, and time outside help me reset and step away from screens.
Photography
I like noticing small scenes, light, composition, and the stories in everyday places.